Browsing “General” (Showing 21 - 40 of 6337 results)

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  • Marketing and Managing Tourism Destinations

    by Alastair M. Morrison
    • Edition: 3rd
    • Format: Reflowable
    • From $68.97 NZD
      Price includes GST
  • Brand Flip, The

    Why customers now run companies and how to profit from it
    by Marty Neumeier
    • Edition: 1st
    • Format: Reflowable
    • $39.15 NZD
      Price includes GST
  • Global Marketing and Advertising

    Understanding Cultural Paradoxes
    by Marieke de Mooij
    • Edition: 6th
    • Format: Reflowable
    • From $78.33 NZD
      Price includes GST
    • CoachMe Included
  • Social Media Marketing

    by Tracy L. Tuten
    • Edition: 5th
    • Format: Reflowable
    • From $70.47 NZD
      Price includes GST
    • CoachMe Included
  • Consumer Behaviour

    Applications in Marketing
    by Robert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele
    • Edition: 4th
    • Format: Reflowable
    • From $69.61 NZD
      Price includes GST
    • CoachMe Included
  • New Brand Leadership

    Managing at the Intersection of Globalization, Localization and Personalization
    by Larry Light; Joan Kiddon
    • Edition: 1st
    • Format: Reflowable
    • $86.09 NZD
      Price includes GST
  • Marketing for Tourism, Hospitality & Events

    A Global & Digital Approach
    by Simon Hudson; Louise Hudson
    • Edition: 2nd
    • Format: Reflowable
    • From $68.16 NZD
      Price includes GST
  • Business-to-Business Marketing

    by Ross Brennan; Louise Canning; Raymond McDowell
    • Edition: 5th
    • Format: Reflowable
    • From $74.80 NZD
      Price includes GST
    • CoachMe Included
  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es
    by Wided Batat
    • Edition: 1st
    • Format: Reflowable
    • From $61.31 NZD
      Price includes GST
    • CoachMe Included
  • Direct, Digital & Data-Driven Marketing

    by Lisa Spiller
    • Edition: 5th
    • Format: Reflowable
    • From $72.53 NZD
      Price includes GST
    • CoachMe Included
  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media
    by Ronald D. Smith
    • Edition: 6th
    • Format: Reflowable
    • From $95.44 NZD
      Price includes GST
    • CoachMe Included
  • Sales Management

    Analysis and Decision Making
    by Thomas N. Ingram; Raymond W. LaForge; Ramon A. Avila; Charles H. Schwepker Jr; Michael R. Williams
    • Edition: 10th
    • Format: Reflowable
    • From $121.91 NZD
      Price includes GST
    • CoachMe Included
  • Marketing Essentials for a Digital World

    by G. Scott Erickson
    • Edition: 1st
    • Format: Reflowable
    • From $94.37 NZD
      Price includes GST
    • CoachMe Included
  • Strategic Market Management

    by David A. Aaker; Christine Moorman
    • Edition: 12th
    • Format: Reflowable
    • From $53.19 NZD
      Price includes GST
  • Digital Marketing Analytics

    Making Sense of Consumer Data in a Digital World
    by Chuck Hemann; Ken Burbary
    • Edition: 2nd
    • Format: Reflowable
    • $70.63 NZD
      Price includes GST
  • Marketing for Entrepreneurs

    Concepts and Applications for New Ventures
    by Frederick G. Crane
    • Edition: 3rd
    • Format: Reflowable
    • From $113.63 NZD
      Price includes GST
    • CoachMe Included
  • Sustainable Marketing

    by Dahlstrom
    • Edition: 3rd
    • Format: Fixed
    • From $134.81 NZD
      Price includes GST
  • Organizational Behavior, Theory, and Design in Health Care

    by Nancy Borkowski; Katherine A. Meese
    • Edition: 3rd
    • Format: Reflowable
    • $89.63 NZD
      Price includes GST
    • CoachMe Included
  • Everybody Writes

    Your New and Improved Go-To Guide to Creating Ridiculously Good Content
    by Ann Handley
    • Edition: 2nd
    • Format: Reflowable
    • $39.25 NZD
      Price includes GST
  • Sponsorship in Marketing

    Effective Partnerships in Sports, Arts and Events
    by T. Bettina Cornwell
    • Edition: 2nd
    • Format: Reflowable
    • From $52.95 NZD
      Price includes GST
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