A New Brand World

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century is written by Scott Bedbury; Stephen Fenichell and published by Penguin Books (P-US). The Digital and eTextbook ISBNs for A New Brand World are 9781101200285, 1101200286 and the print ISBNs are 9780142001905, 0142001902. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780670030767.

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century is written by Scott Bedbury; Stephen Fenichell and published by Penguin Books (P-US). The Digital and eTextbook ISBNs for A New Brand World are 9781101200285, 1101200286 and the print ISBNs are 9780142001905, 0142001902. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780670030767.