Advertising Promotion and Other Aspects of Integrated Marketing Communications

  • Author(s): Terence A. Shimp
  • Publisher: Cengage Learning
  • Copyright year: © 2013
  • Edition: 9th
  • Print ISBN: 9781111580216, 1111580219
  • eText ISBN: 9781133709381, 1133709389
View Additional Details

Description

Additional Product Details

  • Print ISBNs: 9781285634647, 1285634640
  • Other: 9781133473619