Cover image: Basic Marketing Research 4th edition 9780132544481

Basic Marketing Research

4th Edition

  • Author(s) Naresh K. Malhotra
  • Publisher Published by Pearson Copyright © 2012
  • "ISBN-13 9780132544481"
  • Format Reflowable Layout

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Basic Marketing Research 4th Edition is written by Naresh K. Malhotra and published by Pearson. The Digital and eTextbook ISBNs for Basic Marketing Research are 9780133469547, 0133469549 and the print ISBNs are 9780132544481, 0132544482. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781292020488, 9780132570183, 9780132998260, 9780132544498.

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