Basic Marketing Research

  • Author(s): Naresh K. Malhotra
  • Publisher: Pearson
  • Copyright year: © 2012
  • Edition: 4th
  • Pages: 672
  • Print ISBN: 9780132544481, 0132544482
  • eText ISBN: 9780133469547, 0133469549
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  • Other: 9780132998260, 9780132544498, 0132998262