Cover image: Brand Choice 9781403946416

Brand Choice

Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

  • Author(s) Randolph J. Trappey; A. Woodside
  • Publisher Published by Palgrave Macmillan Copyright © 2005
  • "ISBN-13 9781403946416"
  • Format Fixed Layout

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Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes is written by Randolph J. Trappey; A. Woodside and published by Palgrave Macmillan. The Digital and eTextbook ISBNs for Brand Choice are 9780230514201, 0230514200 and the print ISBNs are 9781403946416, 1403946418. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781349523573.

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