Cover image: Brand Meaning 2nd edition 9781138839427

Brand Meaning

Meaning, Myth and Mystique in Today’s Brands

2nd Edition

  • Author(s) Mark Batey
  • Publisher Published by Routledge Copyright © 2016
  • "ISBN-13 9781138839427"
  • Format Reflowable Layout

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Brand Meaning: Meaning, Myth and Mystique in Today’s Brands 2nd Edition is written by Mark Batey and published by Routledge. The Digital and eTextbook ISBNs for Brand Meaning are 9781317558019, 1317558014 and the print ISBNs are 9781138839427, 1138839426. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781138839410, 9781135733452, 9781315733456, 9781317558026, 9781317558002.

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