Cover image: Connect Online Access for Services Marketing: Integrating Customer Focus Across the Firm 8th edition 1260564134

Connect Online Access for Services Marketing: Integrating Customer Focus Across the Firm

8th Edition

  • Author(s) Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler; Martin Mende
  • Publisher Published by McGraw-Hill Higher Education Copyright © 2024
  • "ISBN-13 9781260564136"

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Connect Online Access for Services Marketing: Integrating Customer Focus Across the Firm 8th Edition is written by Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler; Martin Mende and published by McGraw-Hill Higher Education. The Digital and eTextbook ISBNs for Connect Online Access for Services Marketing: Integrating Customer Focus Across the Firm are 9781260564143, 1260564142 and the print ISBNs are 9781260564136, 1260564134. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781266213182.

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