Consumer Behavior Knowledge for Effective Sports and Event Marketing

  • Author(s): Lynn R. Kahle
  • Publisher: Routledge
  • Copyright year: © 2011
  • Pages: 348
  • Print ISBN: 9780415873574, 0415873576
  • eText ISBN: 9781136917905, 113691790X
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  • Print ISBNs: 9780415873581, 0415873584
  • eText ISBNs: 9786613037398, 9781283037396, 9781136917929, 9781136917837, 9780203844113, 6613037397, 1283037394, 1136917926, 1136917837, 0203844114