Cover image: Creating Customer Value Through Strategic Marketing Planning 9781441948700

Creating Customer Value Through Strategic Marketing Planning

A Management Approach

  • Author(s) Edwin J. Nijssen; Ruud T. Frambach
  • Publisher Published by Springer Copyright © 2001
  • "ISBN-13 9781441948700"
  • Format Reflowable Layout

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Creating Customer Value Through Strategic Marketing Planning: A Management Approach is written by Edwin J. Nijssen; Ruud T. Frambach and published by Springer. The Digital and eTextbook ISBNs for Creating Customer Value Through Strategic Marketing Planning are 9781475732771, 1475732775 and the print ISBNs are 9781441948700, 1441948708. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780792372721.

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