Cover image: Customer Value-centered Management 9783031904967

Customer Value-centered Management

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

  • Author(s) Andreas Krämer; Thomas Burgartz; Christina Muzzu
  • Publisher Published by Springer Copyright © 2025
  • "ISBN-13 9783031904967"
  • Format Reflowable Layout

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Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling is written by Andreas Krämer; Thomas Burgartz; Christina Muzzu and published by Springer. The Digital and eTextbook ISBNs for Customer Value-centered Management are 9783031904974, 3031904974 and the print ISBNs are 9783031904967, 3031904966. Save up to 80% versus print by going digital with VitalSource.

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