Cover image: Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung 9783658209872

Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung

Eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung

  • Author(s) Dirk Fischer
  • Publisher Published by Springer Gabler Copyright © 2018
  • "ISBN-13 9783658209872"
  • Format Fixed Layout

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Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung: Eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung is written by Dirk Fischer and published by Springer Gabler. The Digital and eTextbook ISBNs for Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung are 9783658209889, 3658209887 and the print ISBNs are 9783658209872, 3658209879. Save up to 80% versus print by going digital with VitalSource.

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