Driving Customer Appeal Through the Use of Emotional Branding

by: Ruchi Garg; Ritu Chhikara; Tapan Kumar Panda; Aarti Kataria

  • Publisher: Business Science Reference
  • Print ISBN: 9781522529217, 1522529217

  • eText ISBN: 9781522529231, 1522529233

  • Copyright year: 2018