Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

  • Author(s): Avinash Kapoor; Chinmaya Kulshrestha
  • Publisher: Business Science Reference
  • Edition: 1st
  • Pages: 429
  • Print ISBN: 9781466644304, 1466644303
  • eText ISBN: 9781466644335, 1466644338

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