Essentials of Marketing Research

  • Author(s): Barry J. Babin
  • Publisher: Cengage Learning
  • Copyright year: © 2016
  • Edition: 6th
  • Pages: 480
  • Print ISBN: 9781305263475, 1305263472
  • eText ISBN: 9781305688094, 1305688090
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  • Print ISBNs: 9781305843257, 1305843258
  • Other: 9781305447523