Global Marketing Management

  • Author(s): Warren J. Keegan
  • Publisher: Pearson
  • Copyright year: © 2014
  • Edition: 8th
  • Pages: 480
  • Print ISBN: 9780136157397, 0136157394
  • eText ISBN: 9780133559255, 0133559254
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  • Other: 9780136157427, 9780133148732, 0133148734