Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

  • Author(s): Hans-Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni
  • Publisher: Business Science Reference
  • Edition: 1st
  • Pages: 668
  • Print ISBN: 9781466658806, 1466658800
  • eText ISBN: 9781466658820, 1466658827

Description