HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
published by Harvard Business Review Press

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

  • Author(s) :
  • Publisher : Harvard Business Review Press
  • Print ISBN : 9781422189887, 1422189880
  • eText ISBN : 9781422191521, 1422191524

Description

Table of Contents