How to Build a Winning Brand
A Handbook on Developing Brand Positioning That Works and Advertising That Sells and Avoiding the Pitfalls of Line Extensions

Cover image: How to Build a Winning Brand 9781641408073
Buy eTextbook
$9.99 USD

The world’s #1 eTextbook reader for students. VitalSource is the leading provider of online textbooks and course materials. More than 15 million users have used our Bookshelf platform over the past year to improve their learning experience and outcomes. With anytime, anywhere access and built-in tools like highlighters, flashcards, and study groups, it’s easy to see why so many students are going digital with Bookshelf.

  • Over 2.7 million titles available from more than 1,000 publishers

  • Over 65,000 customer reviews with an average rating of 9.5

  • Over 5 billion digital pages viewed over the past 12 months

  • Over 7,000 institutions using Bookshelf across 241 countries