Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

  • Author(s): Mei Wu; Peter Jakubowicz; Chengyu Cao
  • Publisher: Business Science Reference
  • Edition: 1st
  • Pages: 326
  • Print ISBN: 9781466645783, 1466645784
  • eText ISBN: 9781466645813, 1466645814

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