Market Research Methodologies: Multi-Method and Qualitative Approaches

  • Author(s): Amandeep Takhar-Lail; Ali Ghorbani
  • Publisher: Business Science Reference
  • Edition: 1st
  • Pages: 300
  • Print ISBN: 9781466663718, 1466663715
  • eText ISBN: 9781466663732, 1466663731

Description