Marketing

  • Author(s): Charles W. Lamb
  • Publisher: Cengage Learning
  • Copyright year: © 2013
  • Edition: 12th
  • Print ISBN: 9781111821647, 111182164X
  • eText ISBN: 9781133708582, 1133708587
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  • Print ISBNs: 9781133831259, 1133831257
  • Other: 9781133473534