Cover image: Marketing in the Dark 9781482882087

Marketing in the Dark

How Multinational Brands Communicate in the “Media Dark Regions” of Developing Countries

  • Author(s) Jonathan Hill
  • Publisher Published by Partridge Publishing Singapore Copyright © 2018
  • "ISBN-13 9781482882087"
  • Format Reflowable Layout

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Marketing in the Dark: How Multinational Brands Communicate in the “Media Dark Regions” of Developing Countries is written by Jonathan Hill and published by Partridge Publishing Singapore. The Digital and eTextbook ISBNs for Marketing in the Dark are 9781482882070, 1482882078 and the print ISBNs are 9781482882087, 1482882086. Save up to 80% versus print by going digital with VitalSource.

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