Marketing Management

  • Author(s): Kevin Lane Keller; Philip T. Kotler
  • Publisher: Pearson
  • Copyright year: © 2016
  • Edition: 15th
  • Print ISBN: 9780133856460, 0133856461
  • eText ISBN: 9780133856606, 0133856607
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  • Print ISBNs: 9781292092621, 1292092629
  • Other: 9780133856637, 9780133856620, 0133856623