Cover image: Marketing Metrics 3rd edition 9780134086125

Marketing Metrics

The Manager's Guide to Measuring Marketing Performance

3rd Edition

  • Author(s) Paul W. Farris; Neil Bendle; Phillip Pfeifer; David Reibstein
  • Publisher Published by Pearson FT Press PTG Copyright © 2022
  • "ISBN-13 9780134086125"
  • Format Reflowable Layout

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance 3rd Edition is written by Paul W. Farris; Neil Bendle; Phillip Pfeifer; David Reibstein and published by Pearson FT Press PTG. The Digital and eTextbook ISBNs for Marketing Metrics are 9780134086125, 0134086120 and the print ISBNs are 9780134086125, 0134086120. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780134085968, 9780134651828, 9780134086156.

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