Marketing: Defined, Explained, Applied

  • Author(s): Michael P Levens
  • Publisher: Pearson
  • Copyright year: © 2012
  • Edition: 2nd
  • Pages: 384
  • Print ISBN: 9780132177153, 0132177153
  • eText ISBN: 9780133468861, 0133468860
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  • Print ISBNs: 9780132666626, 0132666626
  • Other: 9780132997270, 9780132177443, 0132997274