Marketing of High-Technology Products and Innovations

  • Author(s): Jakki J Mohr; Sanjit Sengupta; Stanley Slater
  • Publisher: Pearson
  • Copyright year: © 2010
  • Edition: 3rd
  • Pages: 576
  • Print ISBN: 9780136049968, 0136049966
  • eText ISBN: 9780133808131, 0133808130
View Additional Details

Description

Additional Product Details

  • Other: 9780136049999.0, 9780136049999