Marketing Strategy: A Decision-Focused Approach

  • Author(s): Walker
  • Publisher: McGraw-Hill Higher Education
  • Edition: 8th
  • Print ISBN: 9780078028946, 0078028949
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  • Print ISBNs: 9780077114053, 9780070171466, 0077114051, 0070171467
  • Other: 0077499468