Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

  • Author(s): Shelby D. Hunt
  • Publisher: Routledge
  • Copyright year: © 2010
  • Pages: 464
  • Print ISBN: 9780765623638, 0765623633
  • eText ISBN: 9781317465133, 131746513X
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  • Print ISBNs: 9780882440972, 9780256028478, 0882440977, 0256028478
  • eText ISBNs: 9781322508917, 9781317465140, 9781317465126, 1322508917, 1317465148, 1317465121