Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory 9780765623638

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

by Shelby D. Hunt

Publisher: Routledge
Print ISBN: 9780765623638, 0765623633
eText ISBN: 9781317465133, 131746513X
Pages: 464
Copyright year: 2010

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory Edition by Shelby D. Hunt and Publisher Routledge. Save up to 80% by choosing the eTextbook option for ISBN: 9781317465133, 131746513X. The print version of this textbook is ISBN: 9780765623638, 0765623633.