MindTap Marketing for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition, [Instant Access], 1 term (6 months) 7th Edition
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MindTap Marketing for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition, [Instant Access], 1 term (6 months) 7th Edition is written by Thomas O'Guinn; Chris Allen; Richard J. Semenik; Angeline Close Scheinbaum and published by Cengage Learning. The Digital and eTextbook ISBNs for MindTap Marketing for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition, [Instant Access], 1 term (6 months) are 9781285778419, 1285778413 and the print ISBNs are 9781285778426, 1285778421. Save up to 80% versus print by going digital with VitalSource.