Cover image: MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior 7th edition 9781305640085

MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior

7th Edition

  • Author(s) Wayne D. Hoyer; Deborah J. MacInnis; Rik Pieters; Angeline Close-Scheinbaum
  • Publisher Published by Cengage Learning
  • "ISBN-13 9781305640085"

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MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior 7th Edition is written by Wayne D. Hoyer; Deborah J. MacInnis; Rik Pieters; Angeline Close-Scheinbaum and published by Cengage Learning. The Digital and eTextbook ISBNs for MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior are 9781305640078, 1305640071 and the print ISBNs are 9781305640085, 130564008X. Save up to 80% versus print by going digital with VitalSource.

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