Cover image: Optimal Bundling 1st edition 9783540652472

Optimal Bundling

Marketing Strategies for Improving Economic Performance

1st Edition

  • Author(s) Ralph Fuerderer; Andreas Herrmann; Georg Wuebker
  • Publisher Published by Springer Copyright © 1999
  • "ISBN-13 9783540652472"
  • Format Reflowable Layout

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Optimal Bundling: Marketing Strategies for Improving Economic Performance 1st Edition is written by Ralph Fuerderer; Andreas Herrmann; Georg Wuebker and published by Springer. The Digital and eTextbook ISBNs for Optimal Bundling are 9783662091197, 3662091194 and the print ISBNs are 9783540652472, 3540652477. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9783642084591.

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