Strategic Brand Management
5th Edition
Building, Measuring, and Managing Brand Equity
Courseware
-
Author(s)Kevin Lane Keller; Vanitha Swaminathan
-
PublisherPearson
-
Print ISBN 9780135641378, 0135641373Print ISBN9780135641378, 0135641373 -
eText ISBN 9780135641378, 0135641373eText ISBN9780135641378, 0135641373 -
Edition5th
-
Copyright2020
-
Available from
$
44.94
USD
SKU: 9780135641378
$44.94 USD
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th Edition is written by Kevin Lane Keller; Vanitha Swaminathan and published by Pearson. The Digital and eTextbook ISBNs for Strategic Brand Management are 9780135641378, 0135641373 and the print ISBNs are 9780135641378, 0135641373. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780134892498, 9780135641316.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th Edition is written by Kevin Lane Keller; Vanitha Swaminathan and published by Pearson. The Digital and eTextbook ISBNs for Strategic Brand Management are 9780135641378, 0135641373 and the print ISBNs are 9780135641378, 0135641373. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780134892498, 9780135641316.