Strategic Brand Management
5th Edition
Building, Measuring, and Managing Brand Equity
Courseware
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Author(s)Kevin Lane Keller; Vanitha Swaminathan
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PublisherPearson
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Print ISBN 9780135641385, 0135641381Print ISBN9780135641385, 0135641381 -
eText ISBN 9780135641385, 0135641381eText ISBN9780135641385, 0135641381 -
Edition5th
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Copyright2020
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Available from
$
92.26
USD
SKU: 9780135641385
$92.26 USD
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th Edition is written by Kevin Lane Keller; Vanitha Swaminathan and published by Pearson. The Digital and eTextbook ISBNs for Strategic Brand Management are 9780135641385, 0135641381 and the print ISBNs are 9780135641385, 0135641381. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780134892498.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th Edition is written by Kevin Lane Keller; Vanitha Swaminathan and published by Pearson. The Digital and eTextbook ISBNs for Strategic Brand Management are 9780135641385, 0135641381 and the print ISBNs are 9780135641385, 0135641381. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780134892498.