Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

  • Author(s): Tim Smith
  • Publisher: Cengage Learning
  • Copyright year: © 2012
  • Edition: 1st
  • Pages: 344
  • Print ISBN: 9780538480888, 0538480882
  • eText ISBN: 9781133172734, 1133172733
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  • Print ISBNs: 9781133464235, 9781111571290, 1133464238, 1111571295
  • Other: 9781111546458