Principles of Marketing: A Value-Based Approach

  • Author(s): Gbadamosi, Ayantunji; Bathgate, Ian; Nwankwo, Sonny
  • Publisher: Palgrave Macmillan (UK)
  • Copyright year: © 2014
  • Pages: 428
  • Print ISBN: 9780230392700, 0230392709
  • eText ISBN: 9780230392694, 0230392695

Description