Services Marketing Management: A Strategic Perspective

  • Author(s): Hans Kasper; Piet van Helsdingen; Mark Gabbott
  • Publisher: John Wiley & Sons UK
  • Copyright year: © 2005
  • Edition: 2nd
  • Pages: 572
  • Print ISBN: 9780470091166, 0470091169
  • eText ISBN: 9780470063385, 0470063386
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  • Other: 9780470091166.0