Services Marketing Management: A Strategic Perspective
published by John Wiley & Sons UK

Services Marketing Management: A Strategic Perspective

  • Author(s) :
  • Publisher : John Wiley & Sons UK
  • Copyright year : © 2005
  • Edition : 2nd
  • Pages : 572
  • Print ISBN : 9780470091166, 0470091169
  • eText ISBN : 9780470063385, 0470063386
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  • Other: 9780470091166.0