Cover image: The Behavioral Advantage 1st edition 9780814416709

The Behavioral Advantage

What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

1st Edition

  • Author(s) Terry Bacon; David Pugh
  • Publisher Published by AMACOM
  • "ISBN-13 9780814416709"
  • Format Reflowable Layout

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The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena 1st Edition is written by Terry Bacon; David Pugh and published by AMACOM. The Digital and eTextbook ISBNs for The Behavioral Advantage are 9780814413135, 0814413137 and the print ISBNs are 9780814416709, 0814416705. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780814472255.

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