The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by: Margaret Mark; Carol S. Pearson

  • Publisher: McGraw-Hill Education (Professional)
  • Print ISBN: 9780071364157, 0071364153

  • eText ISBN: 9780071381185, 007138118X

  • Edition: 1st
  • Copyright year: 2001