The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
published by Routledge

The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

  • Author(s) :
  • Publisher : Routledge
  • Print ISBN : 9781472413444, 147241344X
  • eText ISBN : 9781472413765, 1472413768

Description

Table of Contents