The Marketing Research Guide, Second Edition

  • Author(s): Robert E Stevens
  • Publisher: Routledge
  • Copyright year: © 2005
  • Edition: 2nd
  • Pages: 446
  • Print ISBN: 9780789024169, 0789024160
  • eText ISBN: 9781136422195, 1136422196
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  • Print ISBNs: 9780789024176, 0789024179