The Service-Dominant Logic of Marketing
published by Routledge

The Service-Dominant Logic of Marketing

  • Author(s) :
  • Publisher : Routledge
  • Copyright year : © 2006
  • Pages : 449
  • Print ISBN : 9780765614902, 0765614901
  • eText ISBN : 9781317454632, 1317454634

Description

Table of Contents