The Strategy of Global Branding and Brand Equity

  • Author(s): Alvin Lee
  • Publisher: Routledge
  • Copyright year: © 2015
  • Pages: 264
  • Print ISBN: 9780415749107, 0415749107
  • eText ISBN: 9781317525219, 1317525213
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  • Print ISBNs: 9780415749114, 0415749115
  • eText ISBNs: 9781317525226, 9781317525202, 1317525221, 1317525205