Cover image: The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader 9781633692749

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

  • Author(s) W. Chan Kim; Renée A. Mauborgne
  • Publisher Published by Harvard Business Review Press
  • "ISBN-13 9781633692749"
  • Format Reflowable Layout

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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne is written by W. Chan Kim; Renée A. Mauborgne and published by Harvard Business Review Press. The Digital and eTextbook ISBNs for The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader are 9781633692756, 1633692752 and the print ISBNs are 9781633692749, 1633692744. Save up to 80% versus print by going digital with VitalSource.

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