Transcultural Marketing for Incremental and Radical Innovation

  • Author(s): Bryan Christiansen; Salih Yıldız; Emel Yıldız
  • Publisher: Business Science Reference
  • Edition: 1st
  • Pages: 588
  • Print ISBN: 9781466647497, 1466647493
  • eText ISBN: 9781466647527, 1466647523

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