Understanding Consumer Decision Making

The Means-end Approach To Marketing and Advertising Strategy

by: Thomas J. Reynolds

  • Publisher: Psychology Press

  • Print ISBN: 9780805817300, 0805817301

  • eText ISBN: 9781135693152, 1135693153

  • Edition: 1st
  • Pages: 466
  • Copyright year: 2001

Understanding Consumer Decision Making 1st Edition by Thomas J. Reynolds and Publisher Psychology Press. Save up to 80% by choosing the eTextbook option for ISBN: 9781135693152, 1135693153. The print version of this textbook is ISBN: 9780805817300, 0805817301.