Cover image: Understanding Consumer Decision Making 1st edition 9780805817300

Understanding Consumer Decision Making

The Means-end Approach To Marketing and Advertising Strategy

1st Edition

  • Author(s) Reynolds, Thomas J.; Olson, Jerry C.
  • Publisher Published by Psychology Press Copyright © 2001
  • "ISBN-13 9780805817300"
  • Format Reflowable Layout

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy 1st Edition is written by Reynolds, Thomas J.; Olson, Jerry C. and published by Psychology Press. The Digital and eTextbook ISBNs for Understanding Consumer Decision Making are 9781135693152, 1135693153 and the print ISBNs are 9780805817300, 0805817301. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780805817317, 9781410600844, 9781135693169, 9781135693114, 9780585387017.

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