Cover image: User Generated Branding 9783834923240

User Generated Branding

Integrating User Generated Content into Brand Management

  • Author(s) Ulrike Arnhold
  • Publisher Published by Gabler Verlag Copyright © 2010
  • "ISBN-13 9783834923240"
  • Format Fixed Layout

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User Generated Branding: Integrating User Generated Content into Brand Management is written by Ulrike Arnhold and published by Gabler Verlag. The Digital and eTextbook ISBNs for User Generated Branding are 9783834988577, 383498857X and the print ISBNs are 9783834923240, 3834923249. Save up to 80% versus print by going digital with VitalSource.

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