Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

  • Author(s): Peter Doyle
  • Publisher: John Wiley & Sons P&T
  • Edition: 2nd
  • Print ISBN: 9780470773147, 0470773146
  • eText ISBN: 9780470741351.0
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  • eText ISBNs: 9786612342998, 9781282342996, 9780470741351, 9780470687642, 9780470687635, 6612342994, 1282342991, 047074135X, 0470687649, 0470687630