Cover image: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value 1st edition 9780071761680

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

1st Edition

  • Author(s) Harry Macdivitt; Mike Wilkinson
  • Publisher Published by McGraw-Hill Copyright © 2012
  • "ISBN-13 9780071761680"
  • Format Reflowable Layout

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value 1st Edition is written by Harry Macdivitt; Mike Wilkinson and published by McGraw-Hill. The Digital and eTextbook ISBNs for Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value are 9780071768603, 0071768602 and the print ISBNs are 9780071761680, 0071761683. Save up to 80% versus print by going digital with VitalSource.

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