Value Proposition Design: How to Create Products and Services Customers Want

  • Author(s): Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
  • Publisher: John Wiley & Sons P&T
  • Edition: 1st
  • Print ISBN: 9781118968055, 1118968050
  • eText ISBN: 9781118968079, 1118968077

Description