What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
published by Jossey-Bass

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

  • Author(s):
  • Publisher: Jossey-Bass
  • Print ISBN: 9781118611258, 111861125X
  • eText ISBN: 9781118824405, 1118824407

Description

Table of Contents